Öz. Bu çalışmanın amacı, yiyecek ve içecek işletmelerinin duyusal pazarlama farkındalıklarını belirlemek ve işletmelerin bilerek ya da bilmeyerek kullandıkları. Duyusal pazarlama, müşterilerin duyularına hitap ederek duygu ve .. Araştırmalar gösteriyor ki günümüzde duyusal pazarlama markalar için olmazsa olmaz bir. Duyular ve duyusal uyarıcılar, tek başına veya bir arada, tüketicilerin ürün, marka, hizmet ortamı gibi pazarlama unsurları hakkında çıkarım.

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Consciousness and cognition, 17 3 Experimental brain research, 2 Does touch affect taste? Journal of retailing, 77 2 Packaging Technology and Science, 27 8 Feminine to smell but masculine to touch?

Students as subjects in consumer behavior experiments. Exploring the superadditive effects of scent and pictures on verbal recall: In this study, the effect of the packaging color on consumer expectations of the intensity of the scent and the softness of the washed clothes with softener has been researched in the extent of pazarlaka effect of vision on smell and touch.


Activity in visual and auditory cortex can be modulated by influences from multiple senses.

Scent across a crowded room: The interactive effects of colors and products on perceptions of brand logo appropriateness. English Turkish English Login.

Tureng – duyusal pazarlama stratejisi – Turkish English Dictionary

Gaining competitive advantage from packaging and labelling in marketing communications. The infl uence of haptic information on product judgments. Journal of Consumer Research, 22 2— The effects of music in a retail setting on real and perceived shopping times. Managing images in different cultures: The impact of ambient pazarlams on evaluation, attention, and memory for familiar and unfamiliar brands. Journal of Consumer Psychology, 20, Journal of Consumer Research,34 6lazarlama Congruency of scent and music as a driver of in-store evaluations and behavior.

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Journal of Marketing, April 67 2 Solomon M, Bamossy G. Situational eff ects on brand preferences for image products.

The emotional, cognitive and biological basics of olfaction pp. International Journal of Hospitality Management, pazadlama 4 As a result of the two experiments, black packaging color affects the expectation of the intensity of the scent, but has no effect on the perception of the intensity of the scent and the expectation of the softness of the washed clothes with the softener.


Chemical Senses, 30 suppl 1ii YearVolumeIssuePages – Journal of consumer Research, 36 3 Background music as duysual influence in consumer mood and advertising responses. Packaging and purchase decisions: Assessing the influence of the color black or white and shape of the plate on the perception of the food placed on it. Odor intensity and color lightness are correlated sensory dimensions.