ADVERTISING CLASSICS; OR YOUR MONEY BACK BY ALVIN EICOFF; 4 AUDIO CD SET; NEWSTRACK (UNSTATED PUBLICATION DATE;) Audio CD. Alvin Eicoff is the author of Or Your Money Back ( avg rating, 1 rating, 0 reviews, published ) and Eicoff on Broadcast Direct Marketing ( av. Buy a cheap copy of Or Your Money Back book by Alvin Eicoff. Free shipping over $

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He had been with A. Eicoff argued that viewers were more likely to make phone calls during bad shows or when they had nothing better to do, like late at night. The company also claims to have coined the famous “…or your money back! Archived from the original on Alvin Eicoff – is widely regarded as the father of late-night, direct response advertising. Short form is any DRTV commercial that is two minutes or less in length. Member feedback about List of Jewish American businesspeople: Views Read Edit A,vin history.

Alvin Eicoff

Lists of businesspeople Revolvy Brain revolvybrain. American businesspeople in retailing Revolvy Brain revolvybrain.

To access your account information you need to be authenticated, which means that you need to enter your password to confirm that you are indeed the person that the cookie claims you to be. Eicoff’s ads became the model for yoour infomercials.


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One day Ratner heard about a truck load of bananas that were about to spoil from over ripening. Long form is used for products that need to educate the consumer to create awareness and typically have a higher price. Leonard Lee Ratner — was an American businessman who built his fortune through mail-order sales before moving into real estate investment.

He was survived by his wife and two sons. Companies based in Chicago, Illinois Revolvy Brain revolvybrain. There are two types of direct response television, short form, and long form. If you have persistent cookies enabled as well, then we will be able to remember you across browser restarts and computer reboots.

Member feedback about D-CON: Retrieved from ” ekcoff The book was titled “…or Your Money Back,” the famous phrase that Eicoff coined and included at the end of every commercial.

Please refer to our privacy policy for more information on privacy at Loot. Persistent cookies are stored on your hard disk and have a pre-defined expiry date. Archived from the original on December 27, It specializes in direct response television DRTV advertising.


The number model made it possible for advertisers to use the same ad spot nationwide with a o call center. Alvin was a proponent of short-form DRTVwhich consisted of second and seconds commercials featuring a number and a call to action. Archived from the original on November 20, For example, at loot.

Long form direct response is any television commercial longer than two minutes.

Or Your Money Back by Alvin Eicoff, Crown (Hardback, ) | eBay

Direct response television topic Direct response television DRTV is any television advertising that asks consumers to respond directly to the company — usually either by calling an toll-free telephone number, sending an SMS message, or by visiting a web site.

Member feedback about Lee Ratner: In MarchBliwas stepped down.

Eicoff Broadcast Innovation Award”. Inthe DMA created the A. List of Jewish American businesspeople topic This is a partial list of notable Jewish American business executives. Eicoff has approximately employees.

The spot was a kr product demonstration for New Generation, a hair product to reverse baldness.