Dabur company SWOT analysis. 1. Presented by – Harishankar sahu MBA Pharmaceutical Managememt IIHMR University Jaipur INDIA; 2. Dabur SWOT Analysis – Download as Word Doc .doc /.docx), PDF File .pdf), Text File .txt) or read online. Dabur SWOT Analysis. Strengths: * Established, more than years old brand name. * Diverse product portfolio * Leadership position in herbal products in Indian.

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Dabur is not just the fourth largest FMCG company in India, but also the world’s largest Ayurvedic and natural healthcare company. Analysix of the new launches was well-researched and test-marketed before launching in the market.

Dabur offers a range of personal care products such as shampoos, hair oils, rose water, bleaches. Similar Brands in the same Sector:.

It has a diverse product portfolio that consists of health care products, beauty products, juices as well as dental care products. The company’s taxes and tax rates have been increasing over past few years. Dabur has products present in over 60 c0untries and distribution through distributors and 3 million outlets 2.

Fake products sold under the name of their brands 2.

Dabur India SWOT Analysis and Marketing Mix

Increasing finance costs and tax charges. Dabur has an extensive presence in the Indian market. In the herbal digestives space as well, Dabur is the pioneer and also the number one player with its Hajmola offerings.

For more information, suggestions and enquiries, please contact us through the contact us page. Articles published on Analysjs are based on well researched information from credible online resources including research papers, news and business news sites as well as ebooks and other credible sources like company documents.

Despite the challenge of competition, Dabur continues to grow and seot its customer base.


Dabur also signed several sports personalities and celebrities from other fields for the promotion of its products. The brand names and other brand information used in the BrandGuide section are properties of their respective companies.

The acquisition added a complementary product portfolio to Dabur’s existing one, besides allowing it to expand its scale of operations and strengthen its presence in the Middle East and North African region.

Posted by MahaSagar Publications at Strong market position imparts distinct competitive advantage to Dabur and facilitates revenue and business expansion growth prospects for the company.

The company sells its various products through its five flagship brands across natural healthcare products, premium personal care, digestives, fruit-based beverages, and fairness bleaches and skin care categories. Apart from these channels, the brand also promotes itself through contests and campaigns. Dabur has an excellent product diversification in healthcare, oral care, food, personal care, home care etc.

Newer Post Older Post Home. Honey, typically used in home remedies in most Indian homes, is positioned as a breakfast spread with health benefits by the company.

Dabur India SWOT Analysis | Competitors & USP | BrandGuide | MBA

Browse marketing analysis of more brands and companies similar to Dabur India. However, Dabur is years ahead in terms of brand name and market presence. Dabur znalysis been a pioneer in the Indian market with each of these product offerings.

However, the international sales still account for only one third of its total sales. Growing OTC pharmaceuticals market in India.

SWOT Analysis Report on Dabur India Limited

With their much higher penetration rates, room for growth is very limited for the company. Dabur also witnessed increase in its market share in the hair creams category to Mergers and acquisitions to strengthen the ddabur 3. A cumulative effect of the increasing finance charges and tax rates has led to a sluggish increase in the profit after tax margin of the company during the year.


The acquisition not just added a niche hair care product to Dabur’s portfolio, but also expanded its presence in Sub-Saharan Africa. For instance, the company renovated its oral care portfolio from toothpowders to toothpastes in order to meet the changing demands. In addition, the demand for cosmetics and personal grooming products has been on the rise because of the increasing popularity of beauty contests, increasing disposable incomes coupled with the boom in the Indian fashion industry.

The OTC pharmaceuticals market in India is growing at a steady rate. It can partner with health clubs and healthcare institutions to help its brand grow at a faster rate. Severe competition from international players in the oral care and hair care categories. The growing influence of media penetration is also being a key influencer on lifestyle and consumption patterns, leading to immense market opportunities for FMCG players.

Patanjali has established its presence in a short period through its brand retail outlets. The competition only keeps intensifying. Apart from that the competition from the alleopathic medicines is also high.

The per capita gross. Dabur products are available in varying sizes. This, in turn, is leading to an increase in the tax rates for Dabur over the years. It has extended its presence into neighboring countries like Nepal, Bangladesh and Pakistan as well as western markets. Dabur should rather quicken its process of foreign acquisitions to tap the large customer base available overseas.

To a large extent, it is because the strict regulations in overseas markets.