TATA Tea’s Jaago Re initiative drives the idea of pre-activism. As concerned Read more about the Jaago Re campaign. Alarm Bajne Se Pehle Jaago Re!. “Alarm Bajne Se Pehle, Jaago Re,” (wake up before the alarm rings) – and .. jaago re “In our voting campaign, we facilitated voter registration. Social Samosa takes a look at some of the best Jaago Re campaigns over the years which touched upon sensitive issues.

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Abhik Santara is head of office, Ogilvy Mumbai Advertising. Which begs the question: Over the years, the campaigns have been instrumental in igniting a social revolution of sorts by provoking an entire generation of Indians to wake up to socio-cultural issues affecting them. From Wikipedia, the free encyclopedia. Harry Potter and football are a way of life. He says, “The brief remained the same saying we need to establish thought leadership, stretch our media monies more and wanted to get into the youth habitat and speak the language of the youth.

But how many of us are actively involved in pitching in with these solutions, other than posting online updates to create awareness? Balkito create a public service announcement broadcast on television. We wanted to create a new paradigm shift that would be relevant to people of all age groups and demographics, to continue this journey of social change in India.

Experiencing Real Estate in Real Time: Karare takes on Kurkure with ‘tedha-seedha’ play. Now it has become more symbolic and abstract. It has been a decade since the brand kickstarted its marketing initiative — Jaago Re where it focuses on subjects that are plaguing the Indian society at large and attempt to address them in its advertising.


The campaign, introduced inworks with NGOs and other non-profit organization to raise awareness for specific causes around Indian general elections. The creative that came through was very different and that’s what appeals to the people and that shows thought leadership. Immersive Technologies Lead the Way Mobilewatch: This page was last edited on 28 Februaryat Tata Tea encourages ‘Kala Teeka’ for women.

Top 3 Ads of the Week: We wanted to create a new paradigm shift that would be relevant to people of all age groups and demographics, to continue this journey of social change in India.

Pulse Candy attempts brand story in seconders Advertising. Read more about the Jaago Re campaign. However, over the years, as with any innovation or new thinking, the space has become crowded. Hence, we needed to break the mould again and showcase our thought leadership. Next Story Marketer’s Brief: Sushant Dash, Tata Global Beverages. This website uses cookies to ensure you get the best experience on our website.

It set the way for brands embracing social change as part of their DNA. All you have to do is give them a voice. Abhik Santara is head of office, Ogilvy Mumbai.

Tata Tea is back with ‘Jaago Re’ ad after a 3-year gap

While most of the brands self-promote themselves with innovative narratives every now and then, there are only a handful brands that are courageous enough to take the discussion to a larger level that aims to create a better society.

Content was created on this platform to simplify and educate readers on their rights and obligations in dealing with the Indian Police, and to make readers aware of their legal rights and duties.


Airtel and Hotstar announce strategic partnership Digital. This is hopefully the start to another new wave of social uprising that India will see. This campaign is not about the issues.

Alarm Bajne Se Pehle Jaago Re: Awaken to Pre-Activism | Jaago Re

So we went back to the consumer, to the youth. Stay Updated with Us. LinkedIn India’s country head Akshay Kothari has b While voicing opinions, supporting causes and signing up for petitions does create momentum, most of these are simply reactions to incidents that have already taken place. Jaago Re to Corruption. There were many nice pieces of work that we shared with the client but they didn’t grab it. The focus of Tata Tea’s JaagoRe campaign has varied through the years.

If we needed to do that, we needed to go the next level. Debanjan Basak, Dentsu Creative Impact.

Tata Tea’s new Jaago Re campaign urges India to pre-act, not react

By Suraj Ramnathafaqs! The Jaago Re 2. This insight led us to realize that the second edition of Jaago Re needed to be at the cutting edge of this new consciousness. It set the way for brands embracing social change as part of their DNA. More from our Partners. Like the previous ads had politicians – that was more relatable.

The first edition of the Jaago Re campaign focused on various topics ranging from corruption and bribery to voting and women empowerment.